It is never again a mystery that Facebook is one of the most profitable venues for promoters. With an excess of 22.9 billion monthly visitors and a relatively unlimited number of different groups, you will also find your desired target group. Regardless of the product you display, on Facebook you will discover your target group.
Unlike search engine optimization and content marketing, Facebook ads can certainly get extremely good effects within days or hours of starting a campaign.
When a promotion in the correct target group contains the correct offer, it generates offers for you, for the most part at low costs to obtain. And if you run an ad so efficiently, you can scale your revenue and consequently your revenue by increasing your display charges.
And this program can deliver very good overall performance values for a positive period of time until the target group is exhausted.
Automation? – your friends and helpers
If you are the one running multiple campaigns in your organization or office, day-to-day optimization of the campaigns and the critiques required for doing so can take up valuable time. The attempt at reviews and the findings derived from them are complicated and a large number of records must be considered.
Tools that remember all aspects of a marketing campaign and then perform optimizations are progressing. But don’t worry, just because you handle such tools, your profession is not in jeopardy yet. In fact, the connection between human and artificial intelligence takes campaign achievement to another level.
There are several AI automation tools that can save you time and money when running Facebook promotions. If you use the tools effectively, they allow you to scale and advance your campaigns without doing point-by-point evaluations. And this gives you enough time to evaluate the strategy.
Below, I have indexed 5 tools that help you with artificial intelligence.
1. Reveal bot
Reveal Bot is fully incorporated into the Slack business chat tool. Live updates in Slack will advise you on the development and success of your Facebook campaigns. Within Slack, you and your group can acquire reports with unique and clear information about your campaigns. For example, you can characterize impressions, rank, and clicks and the Reveal Bot tells you over the characterized time period how the campaign has improved or worsened relative to measured values.
If an ad group or campaign is not performing admirably and is not meeting the required key performance indicators (KPIs), you and your group can stop it directly through slack. In this way, you will not lose cash unnecessarily if the marketing campaign does not work in the preferred way. And due to the fact that Slack is on your smartphone, you can effortlessly pause the campaign or ad from anywhere and optimize it while you get back to work.
Graphic images usually say bigger than tables. That’s the reason why Reveal Bot has a valuable design that helps you compare and visualize two marketing campaign metrics.
In addition, automation can be included in Reveal Bot, which improves campaigns or not, depending on the objective of the campaign.
The initial version of the Reveal Bot is free. As such, a type of characterized message is incorporated, a report characterized by the client and the robotization. From $ 49 there is no restriction on individual functions, depending on the advertising budget.
Zalster is a tool designed to supplant human error with artificial intelligence. Using modern algorithms, Zalster improves its offers, spending plans, target groups, and promotions to achieve the most ideal results.
This tool has a complete control panel that displays the status or reputation of your campaigns. Additionally, Zalster offers the alternative of sending user-defined messages specifically via slack. Campaign and goal modifications can also be made without delay from Slack.
Among the most useful features of Zalster is the division test. Zalster thinks about the individual parts and learns this way. This allows for some promotions and Zalster finds out who has a chance to see which ad based on past information.
Zalster considers a large number of data points into consideration. The improvement is not only in view of transformation, but also in additional information approaches, for example “add to shopping cart” or “include payment details”. This fundamentally enhances the achievement of campaigns in contrast to human collaborations.
Zalster is reasonable for commercial web-based websites or websites with a clear conversion goal. If you are looking for reach or clicks on the site, you will be disappointed with this device.
The price of the tool is five percent of Facebook’s advertising expenses, yet at least $ 495 per month.
Do you notice that the performance of the campaign decreases after a while? This is known as “ad fatigue.” No ad campaign is always outstanding. After some time, the target group becomes exhausted and performance declines.
This is due to the fact that within a described target group, only a few customers are interested in the product and convert. Since a similar promotion is displayed for a similar target group, it will get to the point where all the fascinated users have been transformed and absolutely everyone else gets bored of seeing your ad. This is clarified by a higher and higher CpL and a better CpC.
In this type of situation, a new ad and a new innovation (photo / video) can breathe new life into the campaign.
ReFUEL4 uses artificial intelligence to wait for when your campaigns will lose overall performance, and consequently replaces the ad with a new ad. The tool uses a huge network of freelancers who specialize in creating ads. Then, when the main signals give the idea that the execution of the signal decreases, the device replaces the signal with another without you doing anything.
With such a powerful offering, it’s no surprise that this tool starts out at a cost of $ 1,000 each month.
Aitarget automation allows us to manage advertisers, offers and spending plans for complicated campaigns with various promotions, areas and target groups. Learning artificial intelligence simplifies and improves things.
In addition to the complex algorithms, the tool has exceptionally fascinating data integrations. For example, Google Analytics can be associated with aitarget so that the tool can improve Instagram and Facebook information, as well as Google Analytics web tracking information. This makes it possible to calculate the lifetime value of a customer and incorporate it into campaign planning and optimization.
On the way to a variety of automations with information from the head of Facebook promotion and Google Analytics, aitarget takes your Facebook advertising execution to another level.
The greater the scope of capabilities, the more expensive the tool becomes. There is a free version, in which there will only be automation, it does not include any data integration. Starting at $ 500 it has the relatively full scope of functions, including Google Analytics coordination, which I recognize in particular.
Trapica uses artificial intelligence to optimize advertising campaigns on Instagram, Facebook, Twitter, AdWords and LinkedIn.
Just include “Trapica” in your campaign name and the optimization will run. The tool quickly begins to recognize what works and what doesn’t. And it will fine-tune target groups and offers based on real-time learning about these discoveries. As such, the framework learns about each linked platform and matches the information in an algorithm to update the campaign in the most ideal way.
Finding the privilege of focusing on Facebook is one of the biggest difficulties for advertisers. Trapica simplifies this endeavor. Trapica investigates changes to the website and matches the information with the target groups, continually refining the desired groups.
In addition, Trapica offers different features, i.e. detailed target group analysis, revenue forecasting, cross-platform campaigns, distinctive stat-based attribution models, and much more.
With a price starting at $ 649 each month, Trapica isn’t always reasonably priced. But algorithms and functions have a cost value.
Final thoughts …
Each and every one of the tools has different functionalities, we cannot conclude that this tool is the best Facebook marketing tool. You can choose the tool considering which one will be the best for your campaign. You can select the desired tool, with the variety of capabilities and the ability to use artificial intelligence for campaigns on a variety of platforms.
Do you recognize different AI tools for campaign promotion? If so, write inside the comments.