The Internet has revolutionized business and commerce. Where competition and the battle for free market dominance used to be fought locally, now with the advent of globalization and the Internet, competition is fierce and global. Businesses that forget to manage their online presence, increase online traffic, and change and adapt to the global business climate will often fail or fail. It’s more important than ever to strive to maintain a strong online presence and drive traffic to websites to increase sales, exposure, and brand recognition. Here are 5 great content strategy ideas that could increase your online traffic.
1. Create quality content
One of the disadvantages of the Internet is the wide range of quality that is available on the Internet. For whatever reason, not all companies and entities abide by the same high-quality standards. As a result, the content is not consistent from one source to another. Creating quality content is one way to generate more traffic. Customers get the information they need, which builds trust and dependence on the information you provide.
2. Create blogs from the customer’s perspective
Too many sources on the World Wide Web are littered with technical jargon that is not easily readable and accessible to the average customer. Additionally, these sources of information tend to sound like “salespeople,” which these days is mostly a blackout for customers. We live in a peer-to-peer era where information that appears to come directly from user sources and word of mouth has the greatest merit. Blog from the perspective of customer experiences and deeper connections and understanding can be achieved. Utility and frank dialogue will drive traffic on their own.
3. Provide useful information for free
It used to be a common trend to annoy and tempt customers by offering articles or informational material only to turn around and request a payment to view the full content. This model worked for a while, however now the internet is full of free content and customers are demanding mostly free content. Give your customers what they want, minus the actual product or service they demand, and you can develop a strong relationship with them that builds trust and loyalty. Frequently changing resources and updating websites, blogs, and other content vehicles will hook potential customers and increase traffic and sales.
4. Don’t be afraid to market to other companies
Creating content and marketing for other smaller businesses is also a great way to expand your net exposure. Like word of mouth or viral marketing, providing quality content to other similar businesses builds a community and can allow your business to access previously overlooked markets. This can substantially increase your customer base and allow for new exposure that generates beneficial publicity for all entities involved.
5. Maintain the diversity of your content
Keywords and phrases can differ significantly, but they are still filtered out and lead to the same content. Understand the different ideas and points of view your customers may have and address them. This will lead to a diversified content network that can funnel more potential customers to your websites. This can not only create an increase in traffic, but it also stimulates creativity and can even show you untapped markets that you had not imagined before.
Follow these 5 tips to get your content on target.