This article was created while I was clarifying in my own mind what I would like to issue a press release myself. So picture this, you and I are sitting in a Starbucks having a cup of coffee, and the question arises “What can you tell me about the press release?” You’re my best friend now, so I’m not keeping anything. Plus, you paid for the coffee.
1. Get any website seen by search engines like Google, Yahoo, the search engine formerly known as MSN, now called Windows Live Search, to be included in your natural list in a few days.
2. Get significantly higher search engine rankings in less than a few days!
3. Enjoy thousands of targeted visitors to your website.
4. Also, form potential media contacts for GREAT promotional opportunities.
Issuing a press release is a tool that allows you to use leverage in your business and in whatever you are promoting. A great man once said, “If you are not using leverage, you are working too hard and earning too little.”
Everyone uses press releases, from our presidential candidates to our favorite soccer team. Best of all, this incredibly easy and almost effortless strategy is very effective in gaining an edge over the competition because virtually no one else is doing it!
In this series of articles, we will go over how to create an effective press release to get the maximum effect from the online and offline website medium. The next time we talk, you will know that after you have enjoyed the success of your press release on the web, you will learn how to take your release, modify it, and get more attention from television, radio, or print media.
So are you ready? Ready to try this strategy on yourself? Then let’s get started.
Let’s start by concentrating on printing your press release. Before we start writing a successful press release, you need to be aware of a deadly mistake. It is so deadly that it is the main reason press releases fail. I mention this so that when you start writing your press release, you don’t accidentally fall for it and do it anyway. Many do.
Don’t write a sales letter or what many people call a pitch for your product or focus on you. Do not do it. This is the first mistake most people make and it is rejected.
At the first “puff” of a sales pitch or if you focus too much on yourself or your company, you are not going anywhere. For example, if you want to promote a new travel website and the title is “The new travel website writes about how to enjoy travel.” Then you have already added a “tone” for your ulterior motive. This is compared to a headline that reads, “VacationOften.com Owner Donates Vacation to Local School to Help Fundraising Efforts.” The focus is no longer on you, but on the school and helping them. Big difference! Because … The job of the media is not to advertise to individuals or companies, but to provide a valuable resource to their readers, listeners or viewers. The media, who review your press release, do not care about your business, their concern is their readers. It is their job. So with that being said, there is a kind of rule of thumb when it comes to writing your press release. It’s a “help me, help me” mentality that you need to keep in mind.
As you write your press release, imagine what the media and your readers want to know instead of telling them what you want to tell them. Ask yourself: What kind of news are you providing? How does it affect the public?
For business owners, you should be aware that many of your press release readers will be specific prospects and not just the media. What can you say that will take someone out of their present and give them no choice but to read your press release … And then … be tempted to take action and go to your website and buy your product?
Focus on what your company has to offer of interest to the media. To get the attention of Google, Yahoo, the search engine formerly known as MSN now called Windows Live Search and the other search engines and receive thousands of visitors, and ultimately earn more money in your pocket, then you must stay focused on the goal . Remember that your company is not the focus of the press release.
When you can focus on informing people about what’s available, you can’t help but be of interest to potential buyers … and the result will be a staggering profit.