Social networks are many things for many, many people. It is a way to keep in touch with friends near and far, current or past. It is a medium for sharing photos, touching moments, thoughts, and videos of people falling. It is also one of the most powerful weapons a company has in its marketing arsenal, and one that can reach many more target customers much more easily than any other marketing method.
Unfortunately, many companies are still employing an uncoordinated dispersal approach to their social media marketing, which means that much of their ammo is wasted. If they want to increase their visits, they must aim for a real social media plan and set their sights on some tangible goals.
What platforms are best suited to your audience?
Not all social media platforms were created equal, and the first step in coming up with a plan is deciding which ones can offer the most return on time spent on them. Visual platforms like Pinterest or Instagram attract a different demographic than Facebook and Twitter, and it’s not uncommon to see a business succeed at one and relatively fail at another.
Identifying where your target audience is online is crucial to finding it on their social media.
Although your social media plan won’t need to include activity across all platforms, especially in the beginning, it might be wise to sign up for whichever you might use in the future, just to make sure you take control before someone else. it does.
Set goals for your social media plan
Once you’ve chosen your platforms and set up your profiles, you need to define exactly what you want to achieve on them, and this means setting real, measurable, and achievable goals. These goals come in two forms: the interaction in your activity and the effect it is having on your business in the real world.
While likes, comments, and shares are a decent indicator of whether someone is interested in your efforts, the actual goal of your social media plan should be bigger than this; growing your business is the real goal. Whether this means more traffic to a blog, more email addresses captured, or more physical sales made, you can only reach your goal if you have defined what it is.
What to post
Knowing what to send is the key to keeping your followers engaged and attracting new ones. Even on less visual platforms like Twitter, images work fine, although there should always be a mix of post types. Successful social media campaigns may include images, quotes, related website links, videos, or company-exclusive information and advertisements.
Social media must also be social, and this means not being selfish. In addition to posting your own content, sharing other people’s content that you think your followers will benefit from is an integral part of a respected social media presence. It will mark you as an authority with a finger on the pulse of the entire industry, while also helping to network with those whose content you are sharing.
When to post
On certain platforms, timing is everything. On Pinterest, people may be searching for specific posts regardless of when they were made. On Twitter, however, it’s all about now, and people may not search your feed too much. This means that if they didn’t see your tweet at the time you sent it, they probably never will.
Because of this, posting multiple times a day and then monitoring the optimal times for your audience engagement is vital.
Analyze and automate your social media plan
Once you’ve been posting long enough to have results that you can analyze, analyze them. Find out which types of posts have had the most engagement and which have led to the real-world goals you set, and focus on producing more of them.
Also check the patterns that indicate the best throughput times to submit your content, and be sure to always post at those times.
With so many posts per day, no successful social media plan is implemented completely manually. By using services like Buffer or Hootsuite, you can automate and schedule your posts while using their analytics tools to check their performance.
Of course, any interaction you receive on your posts needs to be responded to in a personal and human way, and automating your posts allows you the time to do this every day.
A complete social media plan
Starting with deciding which platforms to use and building up to having all of your posts automated, crafting a complete social media plan could mean the difference between aimlessly launching posts into the ether or having them reach your target audience.