My alarm was set to go off at 4 a.m. this morning, but it was 3:08 a.m. and I was wide awake.
My dog kept getting up, running into the living room and barking at the top of his lungs.
Literally every 20 minutes my adorable (and frustrating) Rottweiler did this. After the third time he woke me up, I decided to walk into the living room with him and see what was going on.
Any! Not even a windy branch hitting the window. And I just stood there and looked out the window for a long time. I did not see anything.
Kai (the dog) probably did this 5-6 times during the night. I’ve seen people make jokes on YouTube with 5-6 alarm clocks, all set to go off at different times.
But this was my dog and he wasn’t even playing a joke on me! Or maybe it was …
Anyway, the reason for this story is that throughout this event last night, hearing Kai get up and bark for a few minutes and then go back to my door and go to bed reminded me of something in the business.
Some customers will come to your site and stay for a while, but will leave without making a purchase.
Or maybe you have subscribers on your email list who have been subscribed for a while and have yet to become paying customers.
It’s frustrating isn’t it?
You want them to buy because you want the sale, but you also know that your product or service can benefit their life.
Otherwise why would they be on your site or email list? The only reason is because they are your target customer.
So why don’t they buy? There could be a million different reasons.
It could be that they were having lunch at work and got caught with something else and forgot to shop.
Or they just don’t have the money yet and are waiting for that paycheck to arrive.
Or they don’t believe you … yet. This is a good thing. That means they want it, but first they have to chat some more.
I forgot where I heard this from, but it said that the average person takes 5 to 12 follow-ups before becoming a customer.
That means you can’t just give up on the sale after one or two tries. You have to be persistent and keep going. Keep trying.
“But Albert, that’s not going to bother the client. I don’t want to pressure anyone.”
Then get out of the game baby! This is not for you.
If you’re reading this, you’re a business, man. He is not a businessman. A businessman.
Your number one job is to sell. And it sells well.
Also, the pressure is impressive, it makes diamonds. And the best way, in my opinion, to follow up is via email.