Monday Jan 17, 2022

Your guide to content marketing

If you have a good level of English and like to write, you might consider making the content for your site or blog yourself. However, content marketing is about much more than just loving writing. That is why it would be wise to submit your content to professional copywriters.

Why Hire a Copywriter?

Professional copywriters know how to engage their audience while ensuring that their content is optimized for search engines.

There is no use having products or services that stand out if people don’t know about them. You could write about what you offer and people could understand it, but search engines? When writing with search engines in mind, you should include your keywords, but make sure the content makes sense to those who read, too.

Your keywords are the search engines’ way of knowing what you are offering. For example, if you sell dog treats, your keywords would be “dog treats” and “dog treats.” These keywords would be inserted into the content, but they must be natural.

You also need to be careful not to overload your content with keywords, as this works against you. A professional copywriter knows how to write for both readers and search engines, giving you the best possible chance of ranking higher in search engines.

A good UK copywriter will be able to research and write on any topic and will be able to offer a variety of services such as blog posts, lengthy articles, reviews, press releases and more. Once you’ve found a good copywriter, be sure to keep them, they’re worth their weight in gold. Their services usually include:

  • Topic research;
  • Writing;
  • Understanding of search engine optimization;
  • Proofreading;
  • Projects management;
  • Upload content to WordPress blogs;
  • Source images;
  • Social media updates.

As you can see from the above, the job of a copywriter is much more than just writing.

What is content marketing?

Content marketing is replacing traditional marketing. In short, it is an approach that focuses on creating and distributing content that is consistently valuable and relevant to your business.

By having consistent content uploaded to your blog or site, you attract visitors and convert them into customers.

The content you upload should always be valuable to your readers, for example, to answer their questions and queries.

Who uses content marketing?

Content marketing is used by almost all marketers, including some of the best-known names and companies out there. It works well for large and small businesses in conjunction with one-person businesses.

To find out how John Deere makes content marketing work for them, check out the video below.

Good content helps keep visitors on your site, convert them into customers, and drive sales.

Get higher rankings in search engines

Great content helps your business rank higher in search engines. Google’s mission is to offer the most reliable and relevant information out there. Therefore, any content that you put on your website must be trustworthy and relevant.

Not only does it have to be relevant and trustworthy, it also has to be submitted to Google and other search engines consistently. Yes, consistent content is a key factor in ranking higher in search engines.

Keywords and long-form content

We have briefly mentioned the importance of using keywords and phrases in your content and here we talk a bit more about that.

While it is important to have content that is relevant and trustworthy, with keywords, the length of the content is also important. This is called long-form content and we are talking about a few thousand words, around 3,000 of them.

By having long-form content on your blog or website, you can rank well for various keywords.

You also have a much better chance of getting a “featured snippet” in the Google search engine. This position is one of the most sought-after positions that copywriters and webmasters aim to achieve as it can do wonders in attracting readers and customers.

With keywords and phrases in mind, you should also focus on long-tail keywords. A typical keyword might be “dog treats.” A long tail keyword could be “cheap dog treats in the UK” or “buy dog ​​treats online in the UK”.

It can be difficult to rank high if you’re selling something that has high competition, but you have a better chance of ranking high for long-tail keywords. These are keywords that people type in search engines when looking to make a purchase.

You can improve this if you have a physical store by including the region you serve. For example, “buy dog ​​treats online in London” or “buy dog ​​treats online in Ealing.”

Repurpose existing content to rank

You may already have some content written on your site or blog, but it doesn’t rank high on Google. Don’t let this content go to waste; instead, you can reuse it to make it work for you.

A good copywriter will be able to take that existing content and rewrite it, adding more content if necessary to meet the above guidelines for a long-form article and / or adding keywords and long-tail keywords.

Some factors why your content might not rank well include:

  • The content is too short;
  • You may not have enough keywords or phrases for search engines to detect you;
  • There may be too much competition for a certain keyword / key phrase;
  • Different keywords could help your content rank higher.

Internal and backlinks

Backlinks are important for ranking a website in search engines, but did you know that internal links play an important factor too?

You must include internal links to specific pages on your website. Google chooses whether your site will appear in the SERPs based on internal links. Internal links can help search engines better index your website.

Write good content and there will be a better chance that other highly ranked sites will link to you and this is called backlinks. The more bank links you have, the better your site will look in the eyes of Google and other search engines.

Images used in content marketing

While the words and length of your content are important, it is equally important to make your articles and posts easy to read and relevant to readers. With this in mind, you should include high-quality images.

Images are good for search engines too, if you implement them correctly. Practices to remember include:

  • Put a description in the alternative text, preferably using your main keyword;
  • Use a hyphen in image file names to separate keywords;
  • Include a caption on the image that includes relevant details.

In summary

Long story short, you should now have a better idea why there are professional copywriters like us.

We can help you engage your audience and boost your website in search engine rankings by considering all of the above and more in your content.

Visit the website and use our contact form to let us know what you need, from a 500-word blog post to a 3,000+ word long-form article with keywords.

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